Your Customer Portal is only useful if customers can find it. The most effective way to drive traffic is to link to it from your Shopify store — in the navigation, the footer, or from your order confirmation and shipping emails.
Finding your portal URL
Before adding links, make sure you have your portal's public URL. You can find it in Customer Portal → Settings → Basic information or at the top of the portal preview. If you've set up a custom domain, use that URL.
Adding a link in Shopify navigation
To add your portal to the main navigation or footer in Shopify:
- In your Shopify admin, go to Online store → Navigation.
- Select the menu you want to edit (e.g. Main menu or Footer menu).
- Click Add menu item.
- Give the item a name (e.g. "Help center" or "Support").
- In the Link field, select URL and paste your Customer Portal URL.
- Click Add and then Save menu.
Adding a link in your Shopify theme
You can also hardcode a link directly in your theme's header or footer:
- In Shopify admin, go to Online store → Themes.
- Click Actions → Edit code on your active theme.
- Find the relevant template (e.g.
header.liquidorfooter.liquid). - Add an anchor tag with your portal URL:
<a href="YOUR_PORTAL_URL">Help center</a>. - Save the file.
Other good places to link your portal
- Order confirmation emails — add a "Need help?" link that points to your portal.
- Shipping notification emails — customers checking on their order often have follow-up questions.
- Your "Contact us" page — encourage customers to search the portal before submitting a request.
- 404 error pages — catch lost customers and direct them to self-service.